How To: Approach attribution in your display ad campaign

This week, October asked guest columnist Andrew Newman, Director of Operations and Analytics, Europe at Rocket Fuel to let us in on some ‘how to’ secrets when it comes to measuring the value of those elusive clicks. From the first pamphlets and billboards, to the latest promoted story on Facebook,…
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April 10, 2013 | Posted in: Advertising, Big Data, Digital, Guest Posts, Programmatic Buying | 0 Comments

October’s MD in The Drum – How to Get a Job in the Industry

Our Managing Director, Lucy Simpson, was recently asked for her expert opinion in The Drum. She gave up some of her best secrets about how to make your online profiles look good to recruiters and hiring managers throughout the job seeking process. Here’s what she had to say: “Unless you…
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