Is your retargeting overcooked?

This week, October’s guest columnist David Nelson, European Product Director at Rocket Fuel Europe, shares three tips for beating bad retargeting.  With BBQ season now in full swing (despite the weather), I’m facing an increasing number of quizzical looks from neighbours over the tomato ketchup. ‘So you’re the guy stalking…
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July 31, 2013 | Posted in: Advertising, Big Data, Digital, Guest Posts | 0 Comments

Big Data 2.0 and the new world of Big Analytics

October’s guest columnist Dominic Trigg, Managing Director at Rocket Fuel Europe, shares his insights on the Big Data megatrend and its possibilities. With so much data floating around, the big question is ‘How can Big Data be engineered?’ You may have heard the term ‘Big Data’ a lot lately. Articles containing…
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May 15, 2013 | Posted in: Advertising, Big Data, Digital, Guest Posts, Programmatic Buying | 0 Comments

How To: Approach attribution in your display ad campaign

This week, October asked guest columnist Andrew Newman, Director of Operations and Analytics, Europe at Rocket Fuel to let us in on some ‘how to’ secrets when it comes to measuring the value of those elusive clicks. From the first pamphlets and billboards, to the latest promoted story on Facebook,…
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April 10, 2013 | Posted in: Advertising, Big Data, Digital, Guest Posts, Programmatic Buying | 0 Comments

The Rise of the Advertising Machines

This week, October asked guest columnist Dominic Trigg, VP & Managing Director, Europe at Rocket Fuel, to let us in on how manual bidding is becoming obsolete as the machines take over the future of online advertising. Are you ready for Real Time Brand Optimisation? The sophistication of online advertising…
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March 20, 2013 | Posted in: Advertising, Big Data, Digital, Guest Posts, Programmatic Buying | 0 Comments

Are You Ready For Real Time Brand Optimization?

This month October asked guest columnist Dominic Trigg, VP & Managing Director Europe at Rocket Fuel, to explain why brand budgets are slowly shifting towards digital.  It’s fair to say that most of our UK clients are looking for clicks online. In the US however, almost half of our activity is…
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October 16, 2012 | Posted in: Advertising, Big Data, Digital, Guest Posts, Programmatic Buying | 0 Comments

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