Is your retargeting overcooked?

This week, October’s guest columnist David Nelson, European Product Director at Rocket Fuel Europe, shares three tips for beating bad retargeting.  With BBQ season now in full swing (despite the weather), I’m facing an increasing number of quizzical looks from neighbours over the tomato ketchup. ‘So you’re the guy stalking…
more »

July 31, 2013 | Posted in: Advertising, Big Data, Digital, Guest Posts | 0 Comments

Afternoon tea with…..Sonya Kainth from Ebuzzing

We caught up with Ebuzzing’s very own Sonya Kainth, Commercial Executive, to find out her survival tips for the first week in a new job, what she wanted to be when she grew up, whether she could live without the Internet and other random things…

July 26, 2013 | Posted in: Career Advice, Digital, Everything October, Guest Posts, October Loves | 0 Comments

Afternoon tea with…..Michael Humphrey from OpenX

We caught up with OpenX’s Head of Demand, Michael Humphrey, to find out his thoughts on digital, job seeking and other random things… Michael’s favourite viral of the moment:

July 18, 2013 | Posted in: Career Advice, Digital, Everything October, Guest Posts, October Loves | 0 Comments

Is Programmatic Premium the path to the perfect ad marketplace?

Our friends from OpenX just shared their latest whitepaper with us – here are the highlights. What’s your opinion on the future of programmatic? Based on a new study conducted in partnership with OpenX & Digiday, the percentage of inventory traded programmatically – along with the revenue it generates – is…
more »

July 15, 2013 | Posted in: Advertising, Digital, Guest Posts, Programmatic Buying | 1 Comment

Afternoon Tea with…..Amar Samra from Specific Media

We caught up with Specific Media’s newest Senior Sales Account Manager, Amar Samra, to find out his thoughts on digital, job seeking and other random things…  

July 11, 2013 | Posted in: Career Advice, Digital, Everything October, Guest Posts, October Loves | 0 Comments

From Twitter to a job

This week, October’s guest columnist, Katrina Collier, Founder of Winning Impression and Expert on using Social Media for job searching, gives us 10 insider tips to help you use Twitter for your job search.  If you want to stand out from other job seekers, it’s worth taking to Twitter. The…
more »

June 25, 2013 | Posted in: Career Advice, Guest Posts, Personal Branding, Social Media | 0 Comments

Big Data 2.0 and the new world of Big Analytics

October’s guest columnist Dominic Trigg, Managing Director at Rocket Fuel Europe, shares his insights on the Big Data megatrend and its possibilities. With so much data floating around, the big question is ‘How can Big Data be engineered?’ You may have heard the term ‘Big Data’ a lot lately. Articles containing…
more »

May 15, 2013 | Posted in: Advertising, Big Data, Digital, Guest Posts, Programmatic Buying | 0 Comments

How To: Approach attribution in your display ad campaign

This week, October asked guest columnist Andrew Newman, Director of Operations and Analytics, Europe at Rocket Fuel to let us in on some ‘how to’ secrets when it comes to measuring the value of those elusive clicks. From the first pamphlets and billboards, to the latest promoted story on Facebook,…
more »

April 10, 2013 | Posted in: Advertising, Big Data, Digital, Guest Posts, Programmatic Buying | 0 Comments

Powered by Soho IT | Privacy Policy